Responsible marketing policy

This policy outlines the commitment of Walsh's Learning to Achieve, a certified B Corporation, to conduct all marketing and communication activities in a manner that is ethical, truthful, transparent, and aligned with our mission to balance purpose and profit while considering the impact on stakeholders (including customers, employees, the community, and the environment).

1. Truthful & accurate communication 

A. Core commitment

All marketing materials, including advertising, sales collateral, website content, and social media posts, will be truthful, accurate, and not misleading. We will not exaggerate claims, selectively omit facts, or use ambiguous language that could lead to false expectations about our services, their outcomes, or their impact.

B. Performance & Results Claims

Any claims regarding outcomes, achievement rates, or professional development success will be substantiated by verifiable data, research, or testimonials. We will clearly state the context and limitations of these claims.

C. Environmental & Social Impact Claims 

As a B Corp, we must be especially careful about claims related to our social and environmental performance.

  • Specificity & Clarity: Claims will be specific (e.g., "5% of profits go to local literacy programs," not "we support the community") and clearly define the scope and impact.

  • Substantiation: All "B Corp" or sustainability-related claims must be verifiable and directly relate to our audited performance or certified B Corp standards. We will avoid vague terms like "eco-friendly" or "sustainable" without clear, measurable proof.

2. Transparency & Integrity 

A. Pricing & Terms

Pricing structures and terms of service will be clear, accessible, and easily understood before purchase. We will avoid "hidden" fees or confusing contractual language.

B. Endorsements & Testimonials

  • We will ensure that all endorsements and testimonials are authentic and represent the genuine experience of the individuals.

  • We will clearly disclose any material connections (e.g., financial compensation or free services) between Walsh's Learning to Achieve and the individuals providing endorsements.

C. Data Privacy & Use

We commit to the responsible use of customer data in marketing.

  • All data collection and use will comply with relevant privacy regulations (e.g., GDPR, DPA).

  • We will maintain a clear and easily accessible Privacy Policy explaining what data is collected, how it is used, and how customers can opt-out.

  • We will prioritize opt-in consent for all marketing communications.

3. Respect & Inclusivity 

A. Non-Discrimination

Our marketing will never use or tolerate language, imagery, or themes that are discriminatory, offensive, derogatory, or exploit stereotypes based on race, ethnicity, religion, gender, sexual orientation, age, disability, or socioeconomic status.

B. Accessibility

We will strive to make our marketing content accessible to people with disabilities, following best practices for web and media accessibility (e.g., Alt-text for images, captions for videos).

C. Avoiding Exploitation

We will not use fear, intimidation, or the exploitation of personal anxieties (especially regarding achievement or career success) to market our services. Our messaging will be empowering and positive.

4. Stakeholder Consideration & Engagement 

A. Community Impact

We will seek out marketing and advertising partners (e.g., print shops, digital agencies) that align with B Corp values, prioritising local, minority-owned, or certified sustainable businesses.

Our selection process will firstly consider the designation of certified B Corporation status or equivalent verifiable evidence of a purpose-led business model (e.g., specific social enterprise certification, robust annual impact reports, commitment to the UN Sustainable Development Goals). This ensures that every penny spent on marketing not only promotes our brand but also supports organisations committed to stakeholder value, social equity, and environmental stewardship, thereby maximising our positive influence across the business community.

B. Team Engagement

Our team and Advisory Board will be involved in the review of marketing materials to ensure they reflect the company culture and internal realities, upholding transparency between internal operations and external messaging.

C. Responsible Media Placement

We will exercise diligence in the placement of our advertisements to ensure they do not appear on platforms or alongside content that promotes hate speech, misinformation, or other harmful agendas.

5. Governance & Accountability

A. Internal Review

All high-level marketing campaigns and claims will undergo a mandatory internal review by the Managing Director before public release to ensure compliance with this policy.

B. Compliance

All consultants, contractors and agencies working on behalf of Walsh's Learning to Achieve will receive mandatory communication and acceptance of this Responsible Marketing Policy and B Corp values.

C. Reporting and Feedback

To report concerns or provide feedback regarding our marketing practices please email phil@walshslearningtoachieve.co.uk. All reports will be reviewed and acted upon promptly.

By adhering to this policy, Walsh's Learning to Achieve reinforces its commitment to using business as a force for good, building trust, and contributing to a more equitable and informed society.

This policy will be reviewed annually.

Date of last review: October 2025